An ad company in India is neck-deep in the proverbial shit after it ran two ads for the Ford Figo that portrayed violence toward women. JWT India’s ads made fun of former Italian Prime Minister Silvio Berlusconi and his love for adultery, as well as the one-time feud between Paris Hilton and Kim Kardashian. Specifically, people were pissed over the ad images showing women tied up and gagged in the trunk of the cars with the slogans “Leave Your Worries Behind”.
Ford never actually approved or even saw the ads to begin with, but the automobile manufacturer nevertheless issued an apology.
“We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.” (Business Insiders)
It’s easy to see why women would be upset with that Berlusconi ad, because it’s a guy with three bound and gagged women in his trunk, so obviously that means men are disgusting brutes that kill women. “Why isn’t there an ad with men tied up in the trunk,” a girl in a flannel shirt probably yelled at her cat. But give me a break with the feigned outrage over the Kardashians ad.
The team at JWT India shouldn’t be fired because they made a cartoon that mocked the brutalization of Kim, Khloe and Kourtney. They should be fired because they’re too stupid to know that Paris Hilton is a cultural afterthought with a lazy eye and probably a prescription for Valtrex.