America teenagers are really stupid (See: the success of Nicki Minaj and Justin Bieber) and MTV is run by people who are very good at taking advantage of that stupidity. So despite the fact that no intelligent adult has watched the MTV Movie Awards in at least 10 years, the network confidently announced the nominees yesterday of its annual celebration of actors who will show up to anything.
In case you needed a reminder that the MTV Movie Awards cater to the lowest common denominator, here is an actual clip from the network’s press release:
Keeping with the show’s tradition of celebrating current cultural memes, this year’s telecast will introduce two new categories. Abdominally blessed nominees Channing Tatum (Magic Mike), Taylor Lautner (The Twilight Saga: Breaking Dawn – Part 2), Daniel Craig (Skyfall) and Christian Bale (The Dark Knight Rises) will sweat it out against fan-favorite stuffed bear Seth MacFarlane as Ted for the crown of “Best Shirtless Performance”…
Best Shirtless Moments. Four guys. Shit’s weak, MTV.
If it wanted to attract more viewers – specifically males – MTV would give Olivia Wilde a lifetime achievement award every year and then just show her stripping and lesbian scene with Ashley Greene in Butter for two hours.