Internet journalism isn’t the same as regular old school newspaper and magazine journalism. Most notably, instead of a team of editors and hours of time, you got only yourself and five minutes to get stuff up on the web. Which is why there are tons of mistakes made daily on the web even from major magazines. They’re just trying to get shit done for 10-percent of the former price and ten times as fast. None of which excuses the dude about to be fired from Esquire.com who made the unfortunate decision to use the famous photo of the man falling to his death from the Twin Towers on 9/11 on the anniversary of 9/11 yesterday in a promo thumbnail for an article about commuting made easy. Yeah, that’s a pretty big fuck up. Like teasing an article called People We’d Like to See Dead and using a thumbnail photo of the President or a kid with cancer dying in a hospital.
Lucky for Esquire, they had a social media staffer at the ready to fire off the stupidest apology Tweet ever in the history of apology Tweets:
I may be one of the more insensitive jerkoffs on this planet, but even I know when you make this colossal of a mistake, the only thing to say is ‘I”m a total shit and I’m sorry damn sorry.’ Then accept a punch to the face and go into hiding for six months. Relax? Fuck, I feel better about myself right now.