Madonna apparently likes to text her 20-something boyfriend and social Imams during movies and doesn't like you to call her out on it. The wizened ancient pop star was texting away like a teen during a screening of the epic true story of slavery and freedom, 12 Years A Slave. When someone asked her to please stop, she turned her cold dead eyes and artificially maintained face and said, "It's for business...enslaver!"
Now, maybe she got caught up in the movie or maybe she's just a self-righteous douche who believes that she needs to expose all human indignity in the world while giving herself an entirely free pass from similar scrutiny. Probably a combination of both, leaning heavily toward the latter. Now, back to your cave, Gollum.