Beyonce might be a painfully self-involved diva with a daughter who’s still stowed in an animal crate four airports ago, but she’s also a fucking genius. Not Beyonce per se, not so good with the letters and numbers, but her business people, pretty brilliant. Dropping a full album onto iTunes last night without any pre-promotion or notice is just a billion dollars worth of savvy. Somehow, within sixty seconds of release, every young pop culture excitable girl in Hollywood, from Demi Lovato to Perez Hilton were creaming their boy shorts over Beyonce’s coup. I guess they all keep hitting refresh around midnight on iTunes on the off chance new music pops up.
That seems like a real enough Tweet from a teenaged girl. It’s certainly true that with more than a dozen new songs by the exact same guys who write and produce all the others songs for every other pop artist, we’re looking at a seismic shift in music. Sort of like Chloe Grace Moretz just reinvented the horror genre with Carrie.
Photo Credit: Beyonce