In keeping with the war he has waged on all things reasonably entertaining, Tyler Perry won his battle to trademark the tired phrase, What Would Jesus Do. Perry didn’t actually create the slogan, but he fought to own it just the same. Perry won his battle against reality day player Kimberly Poprah Kearney who is apparently the only other person with shitty enough taste to want to earn off a motivational poster slogan as lifeless and idiotic as What Would Jesus Do. Perry plans to use his new catchphrase to market more of his repetitive projects filled with stock characters and slapstick domestic violence. I don’t know what Jesus Would Do, but I’m pretty sure he wouldn’t be claiming to own station wagon bumper sticker shtick he didn’t invent in the first place.
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