The new m.o. for Super Bowl commercials is to release them days ahead of the game online. Some free bang for whatever millions you’re paying to run the thing on TV on Sunday. If you make the Buzzfeed third grade listicle for best commercials post game, all the better. McDonald’s Super Bowl ad will announce a new campaign where you can get your order for free if you follow the strict instructions from your McDonald’s cashier to show an act of love. Like, call your mom and tell her she’s the best mom ever. Or hug your son and tell him why he’s special. If you’re alone, you can ask the homeless guy with pancreatic cancer outside to dance with you. If you’re willing to follow these orders, on camera, you might just save yourself the three dollars on your Mickey D’s tab.
In the commercial, the McDonald’s counter people are attractive twenty-somethings with perfect English. Anticipate your McDonalds might be a more recent arrival to America who has to repeat herself five times and eventually spits measles in your Shamrock shake. Also, those attractive but safe looking fast food patrons clapping for you might be a schizophrenic woman with a fork in her eye and a guy who just landed in the wheel well of an airplane gestating Ebola. Don’t let them start clapping. It just spreads the infection