H&M Guitarist Speaks Out

Numerous poser morons were left ass-pinched after the discovery that H&M retailer completely invented the names of bands it was printing on its cool band t-shirts. H&M sadly created websites and even music for the bands. Henri “Trollhorn” Sovali, guitarist for the band Moonsorrow, helped jimmy up some songs for the bogus album. I’m all for a guy getting a payday, but lying about why you did it while invoking bullshit hipster art house terminology shows a strong lack of balls.

“[I created the songs] to point out the fact that you cannot commercialize a subculture without actually knowing all the different aspects of it… To create discussion on the fact that metal culture is more than just ‘cool’ looking logos on fashionable clothes, and has many more aesthetic and ideological aspects in different subgenres than what some corporations are trying to express.”

So you record the music for H&M to protest H&M and decided it was an art project after people caught on? Are you giving the money back? I guess helping H&M sell shirts which bastardize metal would lead to a discussion about how H&M is bastardizing metal. Similarly you could mug a hooker to point out the dangers of prostitution and street crime. But you’d still be found guilty. Fucking, Trollhorn.

EDITED TO ADD: Trollhorn claims that he and several of his metal loving friends came up with the idea to make the websites and music for the fake bands and had no involvement with H&M. He says they did this because they find it annoying that H&M uses metal culture to sell stupid shit to teenagers, so they trolled H&M by creating Nazi inspired album art as well as weird song titles like “Vaginal’s Juice Dripping Into Cadaverous” for said bands. According to Trollhorn they were trying to make a point that H&M sucks. Also, that suburban kids will buy anything. That part is true.

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