There’s never been an advertising concept as viable as a topless chick pouring water over her tits. Compliance is high when big fake wet knockers ask you to do shit. It’s the domain of every guy who isn’t buying a Lincoln because they appreciate Matthew McConaughey’s cufflinks. If this bottled water company actually produced a product other than cheesecake photos and regret, they might be moving some pallets. Remember to thank your dead dad in your Clio Award acceptance speech. This is all he ever wanted for you.
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