Sports Bras Are Strangling Victoria’s Secret

Victoria’s Secret isn’t losing business to upstart full-figure lingerie companies as media accounts might lead you to believe. They’re huring because American women are buying a shit ton of sports bras instead of the old school lacey numbers. As America gets fatter and fatter, somewhat ironically but not comically, women are wearing an increasing amount of athleisure wear. Makes you look like you’re into fitness, but simultaneously fits your non-fit body. Genius in its insidiousness. Victoria’s Secret makes sports bras and that other shit but so does every single other general apparel line. The competition is brutal.

Victoria’s Secret is returning focus to wear it belongs. Cheap ass panties and now selling those panties to half a billion Chinese women who haven’t had the benefit of Western poly-satin undergarments for the past several decades. The shit’s already made there so transportation costs go way down. Lady Gaga headlining the V.S. fashion show is no coincidence. She’s considered very sexy in China. One reason those fuckers will never truly take over. Visual discernment keeps us the world leaders in marketing.

_{Photo Credit: Victoria’s Secret}