You can’t mention the word gender equality without thinking about how Procter & Gamble cons women into buying a ton of household and beauty products largely soap and water. With bright colors and billions in commercial spending, they’re pushing the suggestion that these products will make you happy, more confident, and more desirable among your peers and the opposite sex. It’s basically the same way Goebbels sold national socialism, only with bouncy hair.
Pantene launched a campaign around Ronda Rousey to provide that strong women are beautiful, because you probably didn’t know that. Or strong women scared you or made you feel uncomfortable. Fucking admit it. Then buy some perfumed sudsy concentrate for eight bucks that cost eleven cents to manufactur. In a prepared statement typed by a publicity executive who is strong and beautiful and also literate, Rousey explained her new paycheck from P&G thusly:
I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand. I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles. It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.
Pantene went on to describe how Rousey is the “future of strong women” everywhere. Which presumably means female obesity rates will be dropping from forty percent to zero, while muscle mass and recessive chromosomes will become the norm. Suicide rates might spike, but that’s good for the floral industry. Six hours in the gym a day perfecting judo moves to beat the crap out of other women is the new female strong. Suck on that, Herbal Essence. You’re going down.
Photo Credit: Splash