Foreign commercials often encounter conundrums when crossing cultural boundaries to expand product exposure. Remember that Chinese commercial that washed a black guy white? That's only okay in America if you're the King of Pop. Or a king of pedophiles. Michael Jackson was a pioneer for the trans-racial community that inspired others like Rachel Dolezal to come out of the wrong complexion closet. Although Katy Perry is 50 shades too bright in the opposite direction from being inducted into the African-American community, she is doing Asian commercials related to washing clothes. Why? Because Katy Perry.
Given Perry’s immense popularity in Japan, even with big-name celebrities like Becky and Kyary Pamyu Pamyu, the new products from Laundrin’ are bound to fly off the shelves.
I'm not surprised at the results that occur from having too much time and too much money. You start doing weird things in other countries just because you can. I still haven't figured out why Dennis Rodman is such good friends with a Korean man named Kim. America really is center stage of the world. While you may know every member's name of the famous mariachi band from Mexico, they won't be signing a six-figure endorsement deal with Ford. So the exporting of celebrities is almost entirely one-sided in America's favor. Do you really think Justin Beiber would be as big of a star as he is in America if he ended every sentence in "eh" and imposed hockey culture upon the youth? So for the foreign celebrities that do make it past customs, they're pretty much required to conform to our culture before we buy their records or whatever they try to sell in commercials to us.
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