Sharing is caring only applies to those who probably eat paste and are still in need of potty training. Taylor Swift is far away from kindergarten. When you’re a celebrity getting ahead means nothing is free. Not even for your fans. Want to use my lyrics as captions on your pictures. Screw you pay me. Want to reblog my catchphrases as hip new memes. Screw you pay me. Taylor has set herself up nicely to transition from celebrity to cult leader if she ever fancied a change of careers.
T-Swift has filed to trademark a bunch of titles and catchphrases from her new album, “Reputation” — for instance, the line, “The old Taylor can’t come to the phone right now” from her single “Look What You Made Me Do” … as well as the song title itself. According to the docs, she wants to use the lyrics on a ton of merchandise … like t-shirts, notebooks, guitar picks, jewelry, bags, and pretty much any other accessory a Swiftie could want.
I’m all for capitalism and cashing in on a quick buck. The sale of CDs make very little profit so touring and merchandise are king. But at the very least could you put just a little more effort into what you sell to the kids. All of the trademarked merch looks like salvaged two seasons too late Forever 21 clearance rack attire. Subpar in both quality and appearance. But I understand what it is to get caught up at an event. I have also paid $9 for a single can of beer at a game. Robbery. Yes. Smart businesses woman for taking advantage of the average person’s impulses and desires while being caught in the moment. Also yes. In the words of the glamorous pop star singer Fergie before her “If you ain’t got no money take yo’ broke ass home.”
Photo Credit: Instagram