Skateboarding used to be awesome in the ‘90s. A time when the X-Games were pure, scooter-free, and you could call the fat kid too afraid to drop in on the half pipe a poser without the fear of being labeled a fat-shaming bully. But just like everything else in life that’s great “you either die a hero, or live long enough to see yourself become the villain.” Tony Hawk is now the bad guy selling upscale t-shirts. I can understand why “skateboarding fashion” is eager to separate itself from what it once was. Because the Jnco jean shorts, obese DC sneakers and Spitfire top also happened to be the choice outfit of most school shooters. But a high-class signature clothing line from Tony Hawk is still over the top. It sounds like a sell-out cash grab like Supreme after the Louis Vuitton collaboration.
Tony Hawk is already a legend in the world of skateboarding. Now he’s the most surprising celebrity to launch his own fashion label, Tony Hawk Signature Line.
“I think skating has permeated so much of culture and fashion over the past few years, with the success of Supreme and Palace and things like that,” Hawk, 50, told Hypebeast at the collection’s launch during Paris Men’s Fashion Week.
Added the newly minted designer: “I think it’s great. I never thought that we had to keep skating underground to keep it cool.”
Hawk’s initial offerings from his Signature Label will include T-shirts, hoodies, flannel button-downs, jackets, bowling shirts and carpenter pants with pops of tie-dye and fluorescent green. “We’d never done anything so high-end before,” the athlete explained.
High-end and tie-dye have never naturally paired well like Bill Cosby and consensual sex. Don’t force it. I guess it all boils down to business. Everybody who is somebody is selling a t-shirt. Or attaching their name to an item without actually enhancing the product. I’m tempted to tip over those Chrissy Teigen glass top pots every time I see those stupid things at Target.
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