The Internet is simultaneously perfect for both vile comments and for people who insist on having their outrage over those comments acknowledged. When IAC PR Chief Justin Sacco’s racist tweet about The AIDS hit the Internet last Friday, it only took minutes before she was shredded around the world, a few more minutes for the obligatory defenders of amorphous free speech concepts to counter, then maybe a half-hour before the English majors started penning essays about what this all meant to us as a people. Before Justin Sacco had even landed in South Africa, four unauthorized biographies had been published and The Daily Beast deleted six separate long form pieces when they remembered that Justine worked for their parent corp. For her part, Sacco issued a short apology about being insensitive to the plight of people with The AIDS, then got fired, then went with her family to hock a loogie on Mandela’s new grave for Christmas. Where did it all go wrong for Justine? Just ask the Internet.
Here’s a great idea. If your boss is long rumored to be gay, and you’re the PR Chief for an Internet company, that among other things, runs a black singles dating site, why not Tweet a racist joke about The AIDS before your flight to Africa. It could only be more perfect if you made such a Tweet then had no Internet connection for next twelve hours so you have no idea that everybody who knows you or has ever heard of you is disavowing you while you’re in flight as your company draws up your resignation papers. God I fucking love this story. It’s going on right now for Justine Sacco, the PR Chief for Barry Diller’s IAC Holdings company, which owns The Daily Beast, Match.com, the aforementioned black dating site, and a shit ton of other web magazine and dating properties. This joke is so bad and so incredibly tasteless that it’s almost genius. Almost. But it’s not. It’s just going to get this chick super fired and not hired again until she does a public mea culpa, donates countless hours to a righteous persons approved charity, and volunteers to take an HIV-positive vuvuzela up her twat to demonstrate that The AIDS is an any person disease. See you at the baggage carousel, Justine.