If you were to open a popular ladies magazine in England today and see this ad for Lancome cosmetics, you might shriek, “Is that supposed to be Julia Roberts? Why does she look so young? Am I back in 1995? What have you done to me, popular ladies magazine? When am I?!?!”
But don’t blame the magazine. It just turns out that Lancome makes moisturizer, not magic potions. The Guardian says…
L’Oréal has been forced to pull ad campaigns featuring Julia Roberts (after complaints) that the images were overly airbrushed.
The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.
L’Oréal’s two-page ad featuring Roberts, who is the face of Lancôme, promoting a foundation called Teint Miracle, which it claims creates a “natural light” that emanates from beautiful skin.
(But) images of both celebrities had been digitally manipulated and were “not representative of the results the product could achieve”.
It’s no surprise that a cosmetics company would exaggerate, but they were just begging to get caught by trying this with Julia Roberts. Or will their lotion fix your teeth too? Her crows feet are so bad she wears sunglasses constantly, even at night. Even at night, indoors.
Here’s a side-by-side of Lancomes “Julia Roberts” and Realitys Julia Roberts at the premiere of ‘Larry Crowne’ two weeks ago. “Julia Roberts” looks 19. Lancome might as well claim they can reanimate the dead. Either they’re lying or it’s made with the tears of a Phoenix.