Carl’s Jr. wants you to think of big ole titty sex when you think of their restaurants. It produces a desire to consume their burgers greater than the previous association with arteriosclerosis and irradiated giant sized ants. The same way Camel stopped with their Chemo Ain’t So Bad Compared to Quitting campaign back in the 90’s. So true, but not publicly accepted. I’ve always heard that sex sells. I just mostly assumed it referred to the actual sale of sex, which is $186 billion a year according to this website. That seems low just based on my last roommate’s spending. This indirect association with sex I don’t fully understand. I have no reason to believe Carl’s Jr. burgers are delicious simply because a hot girl drips grease on her boobs. If she let me lick the grease off her tits, I might change my mind. That or a $1 off coupon entirely inform my buying decision.
Photo Credit: Carl’s Jr