You have to credit Jay Z with providing he and his wife’s audience and the broader consumer public exactly what they want. With a straight face, unashamedly, we now own $300 million worth of homes in Bel Air, honey, if you’re wondering why we do this.
Beyonce’s Lemonade album was publicized heavily around her shocking revelation via song that Jay Z was unfaithful. Though not so shocking for Jay Z because he oversaw the music production. Also he was the one doing all the fucking so he probably remembers that. Drumming up a media marketing plan around you being a cheater is pretty selfless to the cause. Was it worth it? See above, homes, Bel Air, plus court side NBA finals seats.
Jay Z’s now releasing his short form album 4:44, available on Tidal streaming, which he happens to own along with Sprint corporate. 4:44 is being sold as the response to Lemonade. In the title track, Jay Z apologizes for fucking around, only realizing this was mistake after the birth of his children:
“What good is a menage a trois when you have a soul mate? You risked that for Blue? … my heart breaks for the day I had to explain my mistakes.”
A menage would have to be labeled the first ever apology brag. The remaining songs tackle even tougher issues such as the La La Land snafu at the Oscars being a white conspiracy, Jay Z hoping his daughter will use her billions of future inheritance dollars to promote black causes, most notably stopping her mom from so much skin bleaching, and something about O.J. Simpson who was Google trending the day he sat down to write the album.
For all the shtick and reality show style drama, Jay Z is one of the more talented rap music artists. He’s been rewarded in an epic manner for combining his music with street and business smarts. Also not being high with guns outside a club at 3am looking for payback. His cha-ching pile is constantly growing. Sit back and watch millions of people caught up in other people’s lives emotional dive back into Beyonce and Jay Z’s marriage. It’s as predictable as one chick in a menage looking lonely.
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