Fergie is jumping on the visual album extravaganza bandwagon that was started by and ended by Beyoncé’s Lemonade. I didn’t even watch Lemonade because I’m not an asshole, but I know that it’s better than the shit Fergie is shilling with Double Duchess: Seeing Double. Teens don’t even remember when she was normal Duchess, and the fact that Fergie is turning into Wynona Judd isn’t going to jog their memory. When your London Bridge is about to hit menopause it’s time to decommission.
A new teaser for the visual experience aims for high art but lands on an American Horror Story intro. Take what Lady Gaga was doing ten years ago, throw in a perfume commercial, Baz Lur’s Romeo +Juliet, and a promotional video for an edgy celebrity retirement home, I mean, lifestyle community, and you have a pop culture visual reference salad past its expiration date. This is the product of someone who doesn’t possess the creative tools to achieve a desired effect. And it’s bleak. Fergie’s M.I.L.F. Money was a disaster, even though she rounded up a bunch of famous terrible people for the music video. This time around she’s relying on her own creative prowess. This project allegedly took Fergie ten years to create. That marks ten years ago that she should have been mercifully sent off on an ice floe.
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